Global expansion continues in Thailand

Bowman Ingredients has continued its global expansion with the launch of a new company in Thailand.

Bowman Ingredients Thailand is the result of a joint venture with a leading food coatings firm based near Bangkok. The new company is dedicated to supplying breadcrumbs, batter mixes and dry mix marinades for the growing value added food market across South East Asia, including Thailand, Indonesia, Malaysia, Philippines and Singapore.

Bowman Ingredients works in partnership with food processors around the globe to develop products for major retailers and quick service restaurant chains worldwide. The company produces a full range of coating systems for frozen and chilled food, including value added poultry, fish, potato and vegetable products.

The launch of Bowman Ingredients Thailand forms part of the company’s ongoing global expansion plan. As well as increasing support for customers worldwide, the new venture will enable Bowman Ingredients to strengthen its position in developing markets.

Bowman Ingredients Sales Director, Richard Easey, says: “The value added food market across South East Asia has recently seen growth of over 10% year on year, with further expansion predicted. Bowman Ingredients Thailand offers the fast response, high quality and product innovation required by food processors serving this rapidly expanding market.”

He adds: “We are delighted to have partnered with an established food coatings company in Thailand. The firm has built a successful business based on exemplary customer service and product quality. By combining these skills with our own expertise in product innovation and market analysis, we are confident that Bowman Ingredients Thailand is the perfect partner for food processors supplying the retail and fast food market in South East Asia.”