Is there anything more quintessentially British than fish and chips? Despite a fighting challenge from chicken tikka masala, it’s fair to say it still holds the title of our national dish. In fact, according to data from The National Federation of Fish Friers in 2021, Brits munch their way through a whopping 167 million portions […]
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Consumer Insights: Who is the Coated Chicken Customer?
Understanding the end consumer is crucial when developing any new product, that’s why we carried out our own consumer research to better understand the drivers behind the purchase of breaded and battered chicken products. Here are the results… A weekday dinner staple While our panel was selected for their predilection for purchasing coated chicken, our […]
