The last two decades have seen the gluten-free market expand ever upwards within the UK food industry. What were once considered relatively niche or specialist goods are now mainstream, with restaurants providing clearly labelled options for gluten free diners, and a boom in products on supermarket shelves. Coeliac disease, wheat allergies and non-coeliac gluten sensitivity […]
Consumer Insights: Who is the Coated Chicken Customer?
Understanding the end consumer is crucial when developing any new product, that’s why we carried out our own consumer research to better understand the drivers behind the purchase of breaded and battered chicken products. Here are the results… A weekday dinner staple While our panel was selected for their predilection for purchasing coated chicken, our […]